Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created equal (nor are they qualified the same). There are different types of leads based on how they are qualified and what lifecycle stage they’re in. Regardless, one model holds true: the more leads you generate, the more potential revenue you can create.

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through downloadable content, blog posts, newsletter sign-ups, and live events. Sharp Wilkinson specializes in generating leads for companies of all sizes, in all industries using the latest marketing tools and techniques.

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