Feb 23, 2024 | Branding, Marketing
Custom promo products have garnered a reputation for being able to enhance brand visibility, increase customer loyalty, and drive sales. But is this reputation earned or is it imagined? Promotional products have been a staple in the marketing industry for decades,...
Jan 12, 2024 | Marketing, Sales
Artificial intelligence: the technology of the future or simply a trendy buzzword? For us in digital marketing, this opportunity offers a groundbreaking transformation for how we streamline processes. Artificial intelligence (AI) is reshaping the way businesses...
Dec 18, 2023 | Branding, Marketing
What is brand equity? As a business owner or marketing manager, you may have heard of the term, but what exactly does it mean? Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers...
Oct 24, 2023 | Social Media
Social media has become an integral part of our lives, with platforms like Facebook, Instagram, and X (formerly Twitter) dominating the digital landscape. As users, we scroll through countless posts, photos, and videos each day, but have you ever wondered how these...
Aug 23, 2023 | Marketing, Social Media
In the ever-evolving digital landscape, social media has become a powerful tool for small B2B organizations to connect with their target audience and drive business growth. However, many encounter challenges when attempting to navigate the B2B social media landscape...