What Is AEO? The New Age of SEO for AI Search
The question at the forefront of digital growth is simple: what is AEO, and why does it matter? As AI-powered answer engines change how people find information, the rules of marketing are evolving.
The question at the forefront of digital growth is simple: what is AEO, and why does it matter? As AI-powered answer engines change how people find information, the rules of marketing are evolving.
From promises of fully automated campaigns to fears of robots replacing entire teams, the noise around AI in marketing can feel overwhelming.
AI isn’t coming to marketing—it’s already here, reshaping everything from how customers find your business to how you measure success. Google experts are predicting “major shifts in AI” as the defining trend of 2026
More businesses are embracing AI in their digital marketing efforts. A study found 300 million+ companies already use some form of AI, and rates are climbing.