Feb 23, 2024 | Branding, Marketing
Custom promo products have garnered a reputation for being able to enhance brand visibility, increase customer loyalty, and drive sales. But is this reputation earned or is it imagined? Promotional products have been a staple in the marketing industry for decades,...
Jan 12, 2024 | Marketing, Sales
Artificial intelligence: the technology of the future or simply a trendy buzzword? For us in digital marketing, this opportunity offers a groundbreaking transformation for how we streamline processes. Artificial intelligence (AI) is reshaping the way businesses...
Dec 18, 2023 | Branding, Marketing
What is brand equity? As a business owner or marketing manager, you may have heard of the term, but what exactly does it mean? Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers...
