Feb 23, 2024 | Branding, Marketing
Custom promo products have garnered a reputation for being able to enhance brand visibility, increase customer loyalty, and drive sales. But is this reputation earned or is it imagined? Promotional products have been a staple in the marketing industry for decades,...
Dec 18, 2023 | Branding, Marketing
What is brand equity? As a business owner or marketing manager, you may have heard of the term, but what exactly does it mean? Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers...
Feb 28, 2022 | Branding, Graphic Design
Let’s talk about color. I like color. I love color. BUT. But, too much color in a logo (or any design for that matter) can easily overwhelm and undermine the intended visual focus. What Data Matters to Your Web Traffic? Click Here to Learn! A general rule of...
Feb 12, 2020 | Branding, Graphic Design
Simply put, branding professionals are charged with the task of building relationships with a given audience. It’s their job to create, strengthen and communicate, largely visually, a company’s value by establishing a brand identity through various marketing efforts....
