Content - Sharp Wilkinson

How to Create a Buyer Persona: The Ultimate Guide

May 3, 2023 | Content, Marketing

Buyer personas are an essential tool and are critical for developing an effective marketing and sales strategy. Especially in this age of data-driven marketing, creating accurate and comprehensive buyer personas is more important than ever before. Let’s discuss how to...

Understanding the Buyer’s Journey Stages: Awareness, Consideration, Decision

Apr 25, 2023 | Blogging, Content, Marketing

No business survives on the idea that buyers will just arrive and toss money in their direction. In the current competitive marketplace, buyers are constantly researching and exploring options through the buyer’s journey to find the best solutions to their problems,...

A Guide to Content Optimization

Jan 31, 2023 | Content

As content marketing becomes more and more popular, businesses must produce content of all types at a fast rate. But what good is it if your content can’t be found? Your target audience should be able to find your content, otherwise it won’t be successful, which is...

Seriously, What are the Benefits of Content Marketing?

Jan 27, 2022 | Content, Marketing

It is a universal truth that no one likes feeling marketed toward. Loud, in-your-face, disruptive marketing campaigns all trying so desperately to catch your attention. One anecdote I find coming into my mind as I write: one evening I was driving home from a deli when...

How to Use a Content Marketing Strategy for Business Success

Dec 29, 2021 | Content

Every business wants to succeed and grow, but some struggle to create a strategy that will help their business do this. One thing a business can do to help their business succeed is to develop a content marketing strategy. This marketing strategy helps...

What is Video Marketing and How Can You Use it in Your Strategy?

Jun 8, 2021 | Content

One of the things I always get excited about is the future of video marketing. This is a medium that is pushing the limits of marketing and the videos themselves are entertaining to consume. For a long time, though, video marketing was being talked about as the future...