Aristotle & Me: Rhetoric & Marketing

Aristotle & Me: Rhetoric & Marketing

How does an ancient art complete the sale? Do the basics of persuasion still matter in a world supersaturated with advertisements? Is rhetoric all just cheap talk?  In order for the answers to make sense, I’ll have to reorder my responses.  Download Your...
Why Creative Writing for Marketing Matters Today

Why Creative Writing for Marketing Matters Today

Like most naïve undergrads, I pictured myself becoming a famous comic or novel writer with my English degree. Yet, never once did I or a teacher consider creative writing for marketing! No, I needed to inspire others and claim “Hey, what I wrote matters!”  ...
Writers, Please Don’t Forget the Art of Storytelling

Writers, Please Don’t Forget the Art of Storytelling

Something that routinely distresses me as a copywriter and editor is the notion that people don’t read anymore. Since my first creative writing class in high school (a time further behind me than I sometimes realize), I’ve been aware of the challenge posed to writers...
The Four Pillars of a Great Story

The Four Pillars of a Great Story

Storytelling is something that all of us have done naturally from a young age.  As children, we would offer up whimsical stories from the playground or backyard to whomever would listen. But, something happens during the transition from childhood to adulthood. We...