Did you know that by 2022 it is predicted that digital ads will be the largest advertising medium with 54% of global ad revenue? This shouldn’t come as a surprise to most people in the advertising industry who have watched the use of digital ads increase in the past decade. Digital ads have also become more diverse in recent years. While banner and pop-up ads are still common to see, we now have many more choices when it comes to digital advertising. Let’s take a look at 7 examples of digital advertising that you might see online.
Click Here to Download Your Content Marketing Analytics Infographic
Examples of Digital Advertising
- Display ads
- These are some of the most common types of ads that you will see online. Display ads include banner ads, pop-up ads, landing pages, and social media ads.
- Social media
- There are two different types of social media advertising: paid and organic
- Paid social media ads are commonly found on Facebook and similar platforms. These ads are promoted by the platform to the users.
- Organic social media ads are found on a company’s own social media pages and seen by their audience on the page. Brand ambassadors can also be used to promote a brand or product organically.
- Native ads
- Native ads are a more controversial form of digital advertising due to how targeted they are.
- These ads appear everywhere online and use your data and search histories to target specific ads to you.
- Email ads
- This form of advertising has been around since 1978 and everyone is familiar with promotional emails from companies.
- Creating a mailing list can be difficult for a new company but can be done through social media and display ads by allowing customers to opt-in to emails.
- Video ads
- Video ads are one of the most effective ways to reach your target audience.
- Videos perform well on social media platforms. Most platforms are programmed to push video content into the feed of consumers.
- Search (PPC/SEO)
- Keywords are an important part of search advertising.
- There are 2 types of search ads
- Pay-per-click – the advertisers/company decide how much they want to pay for each consumer that clicks on their search result. Keywords are then determined based on how much they want to spend.
- Search engine optimization – SEO is developed by the keywords and content within your site to impact your organic search position within a search engine like Google.
- Geofencing
- Geofencing combines location-based technology and digital ads to reach customers when they are in a prime location for a product.
- GPS, Wi-Fi, cellular data, and RFID are used to pinpoint the location of a potential customer.
- Virtual fences are put around an area and when a potential customer enters or leaves that fenced area an ad for the company will show up on the social media feed or in their online searches.
- Geofencing is a newer method of advertising, but it has the potential to help get your message to the right people.
Digital advertising has taken over the advertising industry in recent years and will continue to grow and change. These examples of digital advertising are just some of the ways that you can use online features to reach your audience.
Learn how Sharp Wilkinson can help you build your online presence and make the most of digital advertising. Contact us today!
