Content creation is one of the top methods marketers drive audience attention for businesses. That said, companies often undervalue the benefits of business blogging in favor of ad campaigns or promotions. In reality, business blogging allows companies to draw in more potential customers while highlighting important products and services. Together, let’s discuss the benefits of business blogging your company can expect from Sharp Wilkinson’s marketing services.
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Benefits of Business Blogging
Boost Website Traffic
One of the greatest benefits of business blogging is the ability to generate an audience for a company’s website. How do blogs generate traffic? The simple answer is Search Engine Optimization (SEO). By generating SEO keywords that specifically highlight relevant topics to your business, content created to answer those questions is made, thereby drawing more attention towards your company’s services.
In fact, if the content created is specific enough, the blog is more likely to show as the top result on a Search Engine Results Page (SERP) for potential customers and direct their attention to your website. Thus, over time, business blogging boosts the number of visits and sessions on your site. As more visitors frequent your website, the probability of those visitors converting to leads grows, thus raising the amount of customer conversions ordering your products and services across the Internet.
Engagement
While driving attention towards your website is important, business blogging doesn’t guarantee customer orders from the start. Once audiences reach a blog, the content must have good quality and valuable information to keep customers interested. Therefore, content writers offer an invaluable service to personalize and present the best possible articles for companies.
Personalization involves creating a blog to appeal to the directed customer. Known as buyer personas, these general ideas about your frequent customers help direct writers towards the correct tone, design, and information that these customers need to pursue a purchase. Additionally, this consideration of customers throughout writing helps to reinforce how your brand of products or services will best suit their needs, thus further encouraging orders.
However, purchasing isn’t the only way a visitor can show interest in your content. By embedding links, business bloggers help direct more engagement across the website using redirects to other content, subscriptions, and products. Rather than creating immediate conversions, these links increase overall attention across a website and lead to conversions later down the line.
Business blogging can draw more attention to website content, thus encouraging more activity and sales.
Heighten Brand
Companies developing their online brand may struggle to stand out against more defined competitors. Thankfully, one of the benefits of business blogging is how unique content allows businesses to shine. Using SEO optimization—wherein blogs have proper images, embedded and visual CTAs, and relevant keywords—companies can heighten their brand against even global industry leaders within their field by presenting material that’s equally informative and entertaining!
One way to think about business blogging is an interactive portfolio of your past work, allowing existing and potential clients insight into what quality of work they can expect from your services. These can include special sales events, podcasts, seminars, informative flyers, and even articles discussing your relationships with trusted vendors. For example, if an interior design company was hired to create an office setting within a movie, a business blog could discuss the process and reviews from the movie crew. Major events, projects, and partnerships can increase brand awareness towards your services over competitors and promote more conversions.
Customer Relationships
When combined, the benefits of business blogging come together to serve one purpose: to build customer relationships. Organizations that try to build profits without connecting to customers can never succeed, since creating personal ties to clients ensures both trust and future profit from loyal clientele.
Through business blogging, customer relationships can be quickly formed by establishing your service with authority within your field of work. This may require in-depth research that answers specific relevant questions, or a simple article detailing the reliability of your projects. For example, if an organization compares the quality of their services against competitors, an article detailing a timeline of projects, images of the completed work, and commentary from experts helps enhance your company’s status amongst similar organizations within the industry.
While trust cannot be built overnight, the frequency and quality of blogs on your website will drive viewers to learn more about your business and foster returning customers over time.
At Sharp Wilkinson, we understand the benefits of business blogging for companies to boost audience attention and drive customer conversions through personalized, relevant content. This is especially noted through our inbound marketing tactics, which cater to customers’ needs to encourage online engagement. Through our team of content writers, Sharp Wilkinson works to drive better conversions and retention of clientele to your business using high-quality content. Interested in enhancing your business’ blogging capabilities? Contact us at Sharp Wilkinson to learn more.
