The world is full of websites. Some websites are clearly better than others, but how do we evaluate the quality of a website? Obviously, there are a number of characteristics that we can use to evaluate a site. The way it looks, the visual elements, the user...
Kasey Gorby grew up in Allegan, MI, and attended Grand Valley State University. In 2011, she graduated with a bachelor’s degree in business administration and is experienced in customer service, management, human resources, and social media marketing. Kasey bounced...
I’m a detective, but maybe not in the way you’d expect. I’ve studied and investigated a question, trying to unravel the mystery of why some companies are more successful than others. Here’s the secret: it comes down to traffic. More traffic means more money and more...
Are you a marketing professional who is considering using an inbound strategy, but is unsure of where to start? We’re here to help. In this article, we explain what inbound marketing is and its three main parts. We will also give you some easy ways to get started with...
I hope you can join me in saying we’ve all had clients that were a complete delight to work with for one reason or another. Or maybe it was several reasons. Either way, clients have a lot to contribute when it comes to getting good results in marketing and...
