Optimizing Your Digital Marketing Strategy

Optimizing Your Digital Marketing Strategy

“Optimize” is a word that gets thrown around freely. Everything is getting optimized. You can optimize your results, optimize your health, optimize your dinner order, optimize your life. But what does any of it really mean? When I think of optimizing something, I...
SW Welcomes Cayla Harter as the Newest Addition to the Team

SW Welcomes Cayla Harter as the Newest Addition to the Team

Sharp Wilkinson recently announced the addition of their newest team member, Cayla Harter. Cayla is from the small, rural town of Wapakoneta, Ohio. She is a 2021 graduate of Ball State University where she studied Advertising, Media Presentation and Design, and...
The 3 Fundamentals of Every Inbound Marketing Strategy

The 3 Fundamentals of Every Inbound Marketing Strategy

Inbound marketing is far from a new concept. In fact, it is a marketing strategy that has been around since 2005 after the phrase was coined by HubSpot co-founder Brian Halligan. Inbound continues to gain new advocates and supporters every day and the reason for this...
Favorite Thanksgiving Traditions of the SW Team

Favorite Thanksgiving Traditions of the SW Team

Thanksgiving is right around the corner, so we thought it would be fun to share some of our favorite Thanksgiving memories and traditions with you, our fair readers. But if you’re hoping for cherished stories of time-honored, festive customs you might be a...
Caitlen Joins the Team at SW!

Caitlen Joins the Team at SW!

Sharp Wilkinson welcomes Caitlen Ramey as the newest addition to the team as a Marketing Specialist. Caitlen was raised in the small, rural town of Eminence outside of Indianapolis and is a 2020 graduate of Ball State University where she studied Advertising and...