Building a Positive Brand Image: A Guide for Small Business Owners
Building a positive brand image is one of the most effective ways to reel in customers. So, small businesses should prioritize having a positive brand image.
Why are Custom Promo Products Important?
Custom promo products offer companies the opportunity to place their branding into the hands of potential customers, which increases brand exposure.
From Good to Great: 4 Strategies for Building Brand Equity
Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers have about a brand.
Creating Brand Awareness for Your Organization
Brand awareness is critical for your organization, and one of the most important parts of your business growth is creating it.
More Color Doesn’t Equal Better (Usually)
Too much color in a logo (or any design for that matter) can easily overwhelm and undermine the intended visual focus.
What Your Font Choices Say About Your Brand
Just about everyone at one time or another has looked at a logo and wondered why a particular font was selected to represent the brand.
