Why are Custom Promo Products Important?
Custom promo products offer companies the opportunity to place their branding into the hands of potential customers, which increases brand exposure.
Custom promo products offer companies the opportunity to place their branding into the hands of potential customers, which increases brand exposure.
Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers have about a brand.
Brand awareness is critical for your organization, and one of the most important parts of your business growth is creating it.
Too much color in a logo (or any design for that matter) can easily overwhelm and undermine the intended visual focus.
Just about everyone at one time or another has looked at a logo and wondered why a particular font was selected to represent the brand.
There are also many technical factors involved in logo design. Here are a few reasons a DIY logo is a bad idea.