Personal branding is about communicating who you are, what you stand for, and the unique value you bring to the table. When done right, it opens doors and creates lasting professional relationships.
Building a positive brand image is one of the most effective ways to reel in customers. So, small businesses should prioritize having a positive brand image.
Custom promo products offer companies the opportunity to place their branding into the hands of potential customers, which increases brand exposure.
Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers have about a brand.
Brand awareness is critical for your organization, and one of the most important parts of your business growth is creating it.
Too much color in a logo (or any design for that matter) can easily overwhelm and undermine the intended visual focus.
