It’s Pronounced JIF, Not GIF. Get Over It.

It’s Pronounced JIF, Not GIF. Get Over It.

Way back in 1987, four years before the World Wide Web was born, developer Steve Wilhite and his team at CompuServe came up with everyone’s favorite filetype: the Graphics Interchange Format aka the GIF. While very few of us will argue about the awesomeness this file...
What Your Font Choices Say About Your Brand

What Your Font Choices Say About Your Brand

Simply put, branding professionals are charged with the task of building relationships with a given audience. It’s their job to create, strengthen and communicate, largely visually, a company’s value by establishing a brand identity through various marketing efforts....
Why You Shouldn’t DIY Your Company Logo

Why You Shouldn’t DIY Your Company Logo

Sure, logo design is to some extent, a function of taste. But only to some extent, as there are also many technical factors involved in logo design. Inexperienced designers and especially amateur designers are often at a disadvantage when it comes to designing an...
5 Graphic Design Conventions that Annoy Me to Death

5 Graphic Design Conventions that Annoy Me to Death

Without a doubt, there is a proliferation of bad graphic design in the world. From the signage of a locally owned business to poorly conceived online ads, we are constantly inundated with shoddy graphic design—so much so, that many of us are confused as to the...