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NPS – The One Metric You Need to Grow

NPS – The One Metric You Need to Grow

by Chris Sharp | Mar 9, 2024 | Marketing

Net Promoter Score (NPS) is a useful customer loyalty metric that measures how likely a customer is to recommend a product or service to a friend.

Why are Custom Promo Products Important?

Why are Custom Promo Products Important?

by Gabriella Thomas | Feb 23, 2024 | Branding, Marketing

Custom promo products offer companies the opportunity to place their branding into the hands of potential customers, which increases brand exposure.

10 Benefits of Inbound Marketing

10 Benefits of Inbound Marketing

by Christian Wirtz | Feb 8, 2024 | Marketing

If learning about the benefits of inbound marketing is of interest to you, this is the perfect resource for you! This article highlights 10 of them.

Business of the Future Today: AI in Digital Marketing

Business of the Future Today: AI in Digital Marketing

by Megan Jones | Jan 12, 2024 | Marketing, Sales

AI in digital marketing is reshaping the way businesses connect with their customers, with 80% of marketers believing AI is a game-changer.

From Good to Great: 4 Strategies for Building Brand Equity 

From Good to Great: 4 Strategies for Building Brand Equity 

by Megan Jones | Dec 18, 2023 | Branding, Marketing

Brand equity is the value a brand adds to a product or service. Essentially, it’s the sum of all the perceptions and feelings customers have about a brand.

Your B2B Social Media Guidebook: Everything You Need to Know 

Your B2B Social Media Guidebook: Everything You Need to Know 

by Sharp Wilkinson | Aug 23, 2023 | Marketing, Social Media

Many small B2B organizations encounter challenges when attempting to navigate the B2B social media landscape on their own. Learn how to elevate your strategy.

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