At Sharp Wilkinson, we talk about inbound marketing a lot, and for good reason. Unlike outbound marketing which interrupts your audience with undesired noise, inbound marketing uses valuable content that interests your customers and solves their problems, helping you...
Are you a marketing professional who is considering using an inbound strategy, but is unsure of where to start? We’re here to help. In this article, we explain what inbound marketing is and its three main parts. We will also give you some easy ways to get started with...
As an organization that runs on EOS, we are big believers in creating vision, traction, and alignment in growth focused organizations. If you are not familiar with EOS, the Entrepreneurial Operating System, it is an operational framework based on a set of concepts and...
We’ve all been there: asking ourselves “Am I doing the right thing?” Whether you’re a small business owner, content creator, or even a fellow marketer, we’re always looking to do the next big thing. However, determining your strategy, producing the deliverable, and...
While the economy is shifting and inflation is high, many businesses are looking to cut spending. Many decide marketing is the first to go. This shouldn’t be the case. Let’s discuss the importance of marketing during a downturn. Download Our...
So, let’s answer the first question: what is revenue marketing? When we talk about revenue marketing, we’re referring to a comprehensive method of marketing leveraged for lead generation. While some marketing strategies and campaigns are created to...
