At Sharp Wilkinson, we talk about inbound marketing a lot, and for good reason. Unlike outbound marketing which interrupts your audience with undesired noise, inbound marketing uses valuable content that interests your customers and solves their problems, helping you grow your audience and establish strong connections. Not only does this generate a continuously growing list of loyal brand users, but it’s also shown that inbound leads cost 60% less than outbound leads: a significant saving for your budget! So, yes, inbound marketing is great, but how do you actually use it? Let’s look at a few inbound marketing examples that can be implemented into your strategy.
We’ll organize the following inbound marketing examples into the strategy’s three core components: Attract, Engage, and Delight. To understand these stages in more detail, read our overview of the inbound marketing strategy.
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Inbound Marketing Examples that…
Attract – Blogging and SEO
During this stage, it’s all about delivering valuable content to earn your customer’s attention. You should clearly identify who your audience is, their goals, and their challenges. Then, create tailored content to help them in these aspects. A few inbound marketing examples you can use to attract include blogging and SEO
Data shows that marketers who prioritize blogging are 13 times more likely to get a positive return on investment. By utilizing blogging to deliver helpful information to your audience, you can establish yourself as a trusted industry leader. You can supplement this strategy by implementing a search engine optimization—or SEO—strategy. This strategy involves using specific keywords and optimizing your content so it’s easier for your audience to find.
Engage – Email and CTAs
The “engage” stage is your opportunity to create strong bonds with your potential customers and cement their brand loyalty. Inbound marketing examples you can use to engage with your prospects include email and CTAs—or call to actions. Offer monthly email content to keep your audience abreast of insights they may find interesting or useful. There are many types of email marketing strategies you can use to update your audience such as exciting changes within your organization, upcoming events, industry developments, and more.
A CTA is a powerful conversion tool that guides prospects to the decision-making stage of the buyer’s journey. Because each part of the inbound marketing strategy is interconnected on a flywheel, you can combine the inbound marketing examples from the previous stage and this stage together. For example, at the end of an informative blog tailored to fulfill your audience’s needs, you might include a CTA that suggests reaching out to a company team member to learn more about the subject matter. This is a chance for your sales team to really shine with an inbound sales call. Remember, your business fulfills a need; therefore, your sales team should be focused on selling the solution, not the product or service.
Delight – Surveys and Social Media Listening
Delighting your customers involves providing services or materials that empower your customers to reach their goals and give them a sense of satisfaction. In turn, not only will people be more loyal to your brand, but they may become a promoter who attracts more prospects. Strategically timed surveys are a fantastic way of showing you care about your audience and a useful tool for understanding if you need to adjust your strategy to better align with their needs.
Social media is another great inbound marketing example. Using social media listening to see how people interact with your brand helps you gain awareness of how they view your brand. By responding with quick, compassionate, and valuable feedback, you demonstrate to your audience that they matter, and that you’re dedicated to supporting them.
Unlock Your Potential with Inbound Marketing
Inbound marketing is an impactful and cost-effective way to grow your customer base and create long-lasting relationships. Along with blogging, emails, surveys, and other inbound marketing examples, there are plenty of different strategies which boost your marketing efforts. At Sharp Wilkinson, our team of experts helps you effectively use the right tools for your business. Contact us today and let us guide you to new worlds of success.
