Marketing During a Pandemic (or Other Global Crisis)
Coronavirus will force marketing strategies to change, but should not force them to stop. Read this article to learn why.
The Buyer’s Journey, Explained
The buyer’s journey helps to put you one step ahead in the competition to secure business. Read more to learn how.
It’s Pronounced JIF, Not GIF. Get Over It.
A majority of us have strong opinions on how to pronounce the Gif file type. Is it a hard G like “graphics”, or is it a soft G like the word “giraffe”?
Using Social Media as a Sales Strategy
Digital media is an important part of the buyer’s journey and it is critical for salespeople to be able to leverage social media to engage with prospects.
What Your Font Choices Say About Your Brand
Just about everyone at one time or another has looked at a logo and wondered why a particular font was selected to represent the brand.
How to Work With a Graphic Designer to Get the Best Results
How do you work with a graphic designer to get the best results on your project? Here are some best practices.
Why You Shouldn’t DIY Your Company Logo
There are also many technical factors involved in logo design. Here are a few reasons a DIY logo is a bad idea.
Six Ways to Become Master of Your Social Media Domain
With so many people living out their existence in cyberspace, we started to piece together rules for social media managers. Here they are.