Aristotle & Me: Rhetoric & Marketing
Rhetoric is devoted to the ethical study and use of symbols to address public issues. Marketing strategies benefit from an understanding of this art.
Writers, Please Don’t Forget the Art of Storytelling
Has storytelling in the business blogging sense run its course? Doomed to become obsolete and viewed as a waste of our time and energies? I don’t think so.
The Em Dash—What is it, How does it Work? (or The Em Dash—A Love Story)
The em dash is a punctuation mark so versatile that it can easily be used in place of commas, parentheses, or colons. But, why is it so underutilized?
The Four Pillars of a Great Story
Great salespeople must be great storytellers. So, begin to think about what kind of awesome stories you would like to tell and then start building those stories with these 4 pillars.