The Em Dash—What is it, How does it Work? (or The Em Dash—A Love Story)
The em dash is a punctuation mark so versatile that it can easily be used in place of commas, parentheses, or colons. But, why is it so underutilized?
Five Common Small Business Website Mistakes
Your website is the face of your company don’t lose business because of a bad one. Here are five common mistakes small businesses make on their websites.
Does Your Website Have These Five Things? It Should.
How do you know what makes a good website versus a bad website? When is it time to redesign your website? Do you need a brand new website? Get answers now.
Marketing During a Pandemic (or Other Global Crisis)
Coronavirus will force marketing strategies to change, but should not force them to stop. Read this article to learn why.
The Buyer’s Journey, Explained
The buyer’s journey helps to put you one step ahead in the competition to secure business. Read more to learn how.
It’s Pronounced JIF, Not GIF. Get Over It.
A majority of us have strong opinions on how to pronounce the Gif file type. Is it a hard G like “graphics”, or is it a soft G like the word “giraffe”?
Using Social Media as a Sales Strategy
Digital media is an important part of the buyer’s journey and it is critical for salespeople to be able to leverage social media to engage with prospects.
What Your Font Choices Say About Your Brand
Just about everyone at one time or another has looked at a logo and wondered why a particular font was selected to represent the brand.
